4343 Ascending House Launches Ecommerce Courses To Help The Southland of Chicago

Due to the working relationships that the Supply Chain Innovation Center and Business Incubator (SCICBI) of Governors State University has with manufacturing companies, we have firsthand experience hearing about manufacturing companies’ exasperating experience with virtual trade shows and serving customers.  The 4343 Ascending House aims to work with small and medium-sized manufacturing companies and Retail businesses to embrace E-Commerce and expand it!

Why Join The 4343 Ascending House

The 4343 Ascending House E-Commerce aims to work with small and medium-sized manufacturing companies and Retail businesses to embrace E-Commerce. 343 Ascending House is also a 6000 square foot shared office space offering a share office space with unique services to support Ecommerce companies. 

Ecommerce Education

Product Development

Podcast Studio

Video / Live Stream

Additive Manufacturing 

3D Printing 

Sustainable & Diverse Supply Chains

Showroom of New Energy Technologies

Research Center 

& More 

Build a strong foundation in ecommerce sales & marketing with an introduction to core principles and develop needed practical skills. At GSU it is imperative we educate our members in the wild world of ecommerce. 
You are taking so much more than a course. You are joining likeminded individuals on a similar journey. Thanks to the 4343!

This 4 Week Course covers.
Ecommerce Overview & Strategy 
How to start selling online 
Picking Platforms & Online Marketplaces 
Choosing Products & Product Positioning
 
The  course is designed to build a strong foundation in the basics of ecommerce. It is a perfect introduction to consumer behavior and understanding what drives sales online.

This GSU Ecommerce Course will teach you how to optimize your ecommerce strategies and tactics in the context of multi channel online sales, social media, search engine management, search engine optimization, ecommerce and paid digital display advertising. This course has been developed by leading digital marketing experts from within the US and features up-to-the-minute content covering all aspects of the ecommerce spectrum.

Businesses future is facing serious challenges. The world is changing quickly around us, ecommerce is no longer an option but in fact it has become an expectation. You are one step closer. We believe that too. So what are you waiting for? Start the journey in becoming an even bigger force to be reconnected with.

Lets work together to make your efforts online a success. 
During this course we take a look at virtually every aspect of making a stellar strategy that transcends into the digital era of buying.

You can strengthen these relationships with content that shows deep understanding of your buyers’ business, demonstrates your willingness to understand their pain points adds incredible value.

With an intelligent blend of quality content, you can make sure buyers are not only into you, but ready to take the relationship to the next level.
The strategy has changed. We are now transformation from physical to digital.

Topics Covered In this Course

Simple Swat Analysis – Strengths | Weakness | Opportunities | Threats

What B2B buyer expectations look like
Understanding Your Customers Business Model
Research into what your buyers are talking about, from the questions they most frequently ask to the web searches they perform.

Is a subject matter expert and problem solver?
Understand there buying process. This will hold true to transforming it digitally.
More people are involved in the B2B buying process
There are between one and six people involved in the purchase process at 79% of companies that were surveyed, and 44% have formal buying groups or committees that review purchases. When you’re selling to a group, it’s harder to “sell” them on your product or service than it is with just one buyer. How can you deal?
Train your customers to be self sufficient in this process. They will love you for it. It will save them time and energy and be mutually beneficial.

Provides valuable consultations and education tools. With the evolution of technology this is a must have for B2B Ecommerce.

Knows about my company’s products or services.

Enrich the commercial process.
Enable interactions first; transactions second.
Make it Simple. Make purchasing decisions easier.

That customers struggle to buy comes as a surprise to many suppliers. Many senior executives at companies around the world to describe the complex-solutions purchase process in one word. Among their responses are “hard,” “awful,” “painful,” “frustrating,” and “minefield.” We find that a typical solution purchase takes twice as long as customers expect it will. What’s more, 65% of customers tell us that they spent as much time as they’d expected to need for the entire purchase just getting ready to speak with a sales rep.
How can you help your customers in the ecommerce buying process?

Productivity

To save time either for individual users or the organization overall?
To get things done with less effort.
To avoid or reduce hassles?
By providing reliable and trusted information?

By providing a clearer view into their own organization.
Operational To be become more organized.
To reduce complexity or keep things simple?
By connecting them with others internally or externally to the organization?
By integrating your products/services with other aspects of the business?
Easy Access


By ensuing availability when and where it is needed?
By providing range or variety?
By providing products/services that can be configured to their specific needs?
Make it easy to communicate with your company. Texting is even on the menu!
Relationship

Responding promptly & professionally to their needs?
Providing expertise in the customers industry or markets?
Show we are committed to the customers success?
Demonstrate stability for the foreseeable future?
Demonstrate a good cultural fit between your organizations and individuals?
Be Strategic

Protect the customers against risk or loss?

Allow the customer to extend their reach into new geographies or market segments?
Demonstrate flexibility, providing customized products/services or support?
Enable improvements in the quality of the customers own products/services?
Be authoritative

3 key characteristics of a great B2B experience

How to choose the right technology to get the job done.

Elevate SEO, Audit, Adjust & Re-index

Don’t skimp on content marketing.

Keyword Research

Competitor Research

Connect with your customers – How will you?

Advertising – PPC is a must
Shopping Campaigns – Look to our PPC shopping course where we cover shopping campaigns and smart shopping campaigns.

Amazon Advertising Is a strong branding option.

Landing pages that are designed to convert.

Build Trust & Develop Curiosity
Speed

Yes this will be a lot to cover but as they say nothing worthwhile or sustainable comes easy!

Why Join 4343 Ascending House

The way that manufacturing companies communicate and serve customers has changed forever.   For example, during the COVID pandemic, the business development process of attending trade shows stopped. To continue cultivating business, manufacturing companies had to abruptly develop the capacity to communicate with companies for new companies and serve existing clients through the latest digital techniques.  Retail Businesses also have to develop Omnichannel distribution to be part of the E-commerce revolution.

Due to the working relationships that the Supply Chain Innovation Center and Business Incubator (SCICBI) of Governors State University has with manufacturing companies, we have firsthand experience hearing about manufacturing companies’ exasperating experience with virtual trade shows and serving customers.  The 4343 Ascending House E-Commerce aims to work with small and medium-sized manufacturing companies and Retail businesses to embrace E-Commerce.

To thrive in this new digital world, the need for manufacturing and logistics innovations has surged to historically high levels.  4343 Ascending House with SCICBI and Ecommerce MGMT has created comprehensive research, consulting, and training programs to collaborate with regional companies to develop the capability not just to survive but to thrive in this new era.

Shared Office Space

4343 Ascending House is also a 6000 square foot shared office space offering a share office space with unique services to support Ecommerce companies.  Also, SCICBI is a physical center of a supportive network for connecting GSU professors and students with Southland companies. Companies can embrace remote working with access to a safe local office for meetings and access to digital technologies.  Smaller firms or organizations will also need a local office to connect to a regional network for support centered on a physical and social network.  4343 Ascending will create a convivial social place for creative people from these companies to mingle and share ideas over a cup of coffee and a ping pong table.

Podcast Studio: An essential requirement for manufacturing companies to succeed in connecting to B2B and B2C markets is creating compelling and educational audio content.  This requires expertise in storytelling, audio editing, audio Livestream, content creation, and podcast platform navigation. The incubator’s podcast studio is replete with state-of-the-art microphones and computers with editing software offered to clients.  The SCICBI will organize classes from the GSU professors for hands-on training in these areas and offer consultancy and courses which will complement the full online training program developed by B2Btail.

Video Livestream on Facebook/YouTube and Webinars:  The Incubators will have the capacity to host and produce live video streams and video editing.  Like the content posted on digital communications, these live streaming programs create a way to interact more directly with customers.  The E-Commerce program will help clients produce video-based content and again develop methods to analyze data to help manufacturing companies adjust their content to achieve optimal communication results with customers. The video conference center is equipped with state-of-the-art cameras and computers with editing software and the potential consultation and classes from the GSU faculty.

Digital Communications:  Once video-based stories are created, the E-Commerce for Manufactures program will provide online training programs designed by B2Btail complemented by direct consultancy on organizing and presenting this information on marketing channels. The program will help companies create different postings in these media and carefully monitor analytics from the postings to evaluate which type of storytelling o posting can acquire the best result.

Additive Manufacturing:  3D printing is moving out of the prototyping world into production.  Digital production is being connected to digital marketing/communications with customers, particularly around service requirements and personalized items.  SCICBI E-Commerce for Manufacturing Companies will help companies explore how to use additive manufacturing to create some parts needed for service replacing inventories and create directly for sale other small “craft’ parts.

Sustainable and Diverse Supply Chains:  By directly connecting to customers creating more transparent relationships, E-Commerce clearly demands that companies have more sustainable and diverse supply chains.  E-Commerce is part of an overall trend of much more complete supply chains, and thus, being able to prove sustainable and various operations have become critical. The E-Commerce program will offer a class in Sustainable and Diverse Supply Chains and consultancy to create such chains.

https://4343ascendinghouse.org/