Google Ads Announcement (Changes Coming To Google Ads)
Two Google Ads recommendation types (“Add phrase or broad match versions of your keywords” and “Add negative keywords” ) will no longer be applied starting on July 21, 2021. You have subscribed to at least one of these types through Google Ads recommendations’ auto-apply feature, and we are reaching out to inform you that these recommendations will no longer be applied after July 21. No action is required from you.
The “Add phrase or broad match versions of your keywords” recommendation will soon be replaced by the “Use broad match versions of your keywords” recommendation within recommendations’ auto-apply feature, which will allow you to easily cover even more additional traffic relevant to your business.
The “Add negative keyword” recommendation is also being removed. You will be able to access similar capabilities when using Smart Bidding to bid appropriately on traffic to help you achieve your business goals. You will still be able to manually use negative keywords outside of recommendations if you would like.
If you have any questions about this change, please reach out to your account management team or contact us at any time.
Sincerely,
The Google Ads Team