Explore The New Google Analytics 4
Start exploring Google Analytics 4 We’d like to remind you to explore the new, more intelligent Google Analytics experience. This experience, called Google Analytics 4, is ready for you to set up today with just a few clicks. You can begin collecting data and benefit from the latest innovations in Google Analytics 4 as they become available while keeping your current Analytics implementation intact.
Google Analytics 4 will take your digital analytics to a whole new level.
It’s built with machine learning at its core to automatically uncover insights from your data that you can use to improve your marketing.
It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across app and web at scale.
It’s designed around your needs as an advertiser, with an all-new Advertising Workspace where you can get performance and attribution insights at a glance or look more deeply into your campaigns.
Looking ahead, this experience will work with or without cookies or identifiers so you can learn about your customers even with gaps in your data.
Now is the time to build the digital foundation your business needs for the future