temple university partners with ecommerce management
Temple University Partners with Ecommerce MGMT

The Temple University SBDC partnered with eCommerceMGMT to deliver a highly impactful 10 part eCommerce webinar series for manufacturers.

This exciting program takes place on Tuesday, April 6th, at 12:00 EST. 

Click here for registration: eCommerce 101 for Manufacturers 

Sense of Urgency for Manufacturers 

With a new sense of urgency for entrepreneurs as well as manufacturers to create a strong digital presence, please join us for a discussion on the necessary steps to implement a highly effective eCommerce strategy for your business. In particular, we tackle how custom manufacturers can join the exploding eCommerce market.

  • Receive an eCommerce Checklist for manufacturers
  • Capturing 1st page rankings on Google
  • Creating effective landing pages that convert into RFQ’s as well as sales
  • Targeting customers with Google Ads as well as Google Shopping
  • Taking advantage of online marketplaces including Amazon as well as Alibaba
  • Explore a step by step eCommerce success story with Falconer Electronics as well as Voice Express 

First, topics discussed during the eCommerce workshop include: 

  1. Make a Great First Webpression 
  2. Dominate Search 
  3. Get on the Offensive 

In addition topics covered:

Other topics covered as well include: 

  • Let that dream customer – Soulmates make a buying decision on Friday night at midnight 
  • Scale Your Proprietary Process 
  • Configurator – Quotebuilder 
  • New customized product populates into the eCommerce store 

We also explore eCommerce Opportunities with Online Marketplaces including:  

In addition, the program features B2B Experts such as…

Temple University SBDC’s Mission

Temple SBDC

The Temple University SBDC serves as an outreach center of the Fox School of Business. The SBDC at Temple University that has served Philadelphia as well as the surrounding communities since 1983. The highly trained and experienced staff provides start-up and small businesses with professional knowledge and assistance. The mission is to help small businesses grow and succeed.

The Pennsylvania Small Business Development Centers (SBDC) provide education as well as no-cost consulting services to entrepreneurs and small business owners. In addition, the SBDC is ready to help you grow your business.

The SBDC’s one-on-one management consulting emphasizes education as well as guidance in finding practical solutions to business problems. In addition, consulting is confidential and provided at no-charge by a staff of skilled professionals.

With 18 college- and university-based centers as well as more than 90 outreach centers located throughout the state of Pennsylvania, the help you need is just around the corner. Contact your local SBDC to arrange for a free as well as confidential one-on-one consultation.

Entrepreneurtude: A Thrill of Hope

A Thrill of Hope! 

Say that out loud. Just a wonderful expression. 

Exciting. 

Positive. 

Optimistic.  

Electrifying. 

Is there a greater human emotional need other than hope?

Stumbling on a version of “O Holy Night” exposed a new light on the phrase “A Thrill of Hope”. 

It’s funny when a song that I have probably heard hundreds of times, yet a new version opened my eyes to the phrase “The Thrill of Hope”. 

Check out this incredibly powerful interpretation of “O Holy Night” by Jennifer Nettles: 

WOW! 

Did you get chills? 

What an amazing gift to sing with such passion and force. Well done Jennifer!! 

The Thrill of Hope 

What do you hope for? 

Hoping that you, your family members and friends each live a long, happy, healthy, peaceful and prosperous life.

As a parent, hoping your child lives a much better life than you.

Hope that your life is filled with love.

The hope for exciting adventures and thrilling opportunities.

Hoping for stability, sanity, good times and lots of laughter.

Hoping to live a life that feeds and fills your soul with abundance.

The hope that passions are pursued to the fullest.

Hoping that you achieve goals and personal success.

Hope that dreams are fulfilled.

When Hope turns into sheer determination, your potential soars.

The sky is the limit. You become unstoppable.

Enthusiasm and optimism are extremely contagious. 

Entrepreneurtude: The Thrill of Hope 

When first starting a business, entrepreneurship is certainly thrilling.

I recently introduced the term “Entreprneurtude”.

“An individual who seizes opportunities with relentless persistence and an uncompromising willingness to do whatever it takes to succeed.”

Entrepreneurtude: “Do Whatever It Takes”

 

The thrill of achieving a goal.

 

Discovering a path to success. The thrill of reaching great heights.

The thrill of conquering a challenge.

Thrilling new ideas, opportunities, and possibilities.  

The thrill of accomplishing what others thought was impossible.

The thrill of desire, hunger, thirst and anticipation of a future unknown.

As an entrepreneur, you hope that you build a profitable and sustainable business model.

((add more – hope of what an entrepreneur will achieve – more on entrepreneurtude))

((should this go towards the end))

The hope that your business at some point in time has significant value and becomes attractive to a buyer. Some day. 

Hope that the evaluation of the company both matches your finances al needs to walk away.

Hoping the buyer feels the same that the price is obtainable and financeable.

 

Hope that selling your business is the right decision.

Hoping that your future without the daily grind of running your business will bring you joy and satisfaction.

 

Hoping that the funds received from selling your business will fund its way in a superior investment vehicle rather than keeping your business.

 

/////Or are you just hoping to get by. Hoping to get through another rough day. Hope to make ends meet and to cover your bills this month. ////

 

Hoping to get through the day. Hoping to have a good practice today. Hope to support your family. Hoping to provide shelter. Hoping to provide a decent meal.

 

 

 

What is YOUR hope?

Fame? Fortune? Obnoxious success?

Or something more modest?

Like, taking care of your family. Building a sound and profitable business.

 

Without hope what do we have?

Hopelessness is a dreaded demon that strips away passion, desire, and the ability to fight on.

Hopelessness denies goals. Allures failures. Shatters dreams.

Hopefully, you have watched the iconic 1946 film, “It’s a Wonderful Life”, where lead character George Bailey (James Stewart) lost hope after $8000 went missing from his business (a significant amount of money at that time).

****SPOILER ALERT*******

Was that worth attempting to commit suicide?

Was that worth considering throwing himself off a bridge?

Most importantly, was it worth giving up and abandoning his beautiful wife and 4 loving kids?

 

*****Strange, isn’t it? Each man’s life touches so many other lives. When he isn’t around he leaves an awful hole, doesn’t he?

 

 

 

 

 

 


[Inscribed in a copy of Tom Sawyer]

“Dear George, remember no man is a failure who has friends. Thanks for the wings, Love Clarence.”*****

 

When it comes to money, are situations truly as bad as we really make them out to be?

All storms move on. This too shall pass.

What causes a hopeless situation? 

Death. Tragedy. Loss of a loved one.

 

The loss of health. Becoming physically paralyzed (Mentally or emotionally). Lost your way due to addiction.

 

You can plot out the most thorough plan. A detailed map and route for life. Unfortunately, unexpected events occur. New unforeseen challenges face us every day. Tragedies. Accidents. Bad decisions.

 

PURE COURAGE OR PURE INSANITY – bravery – fearlessness – stupidity – infinitely optimistic – insanely positive – insanely optimistic – conquer the world

 

Stages:

  • idea – dream – yes I can do this – yes I’m going to do this – I’m doing this – I can’t believe I’m really doing this – launch date – live (now what) – When can I start pulling a paycheck – will I ever pull a paycheck – I’m pulling a paycheck – created a system – building an asset – scalable & replicable  – exit strategy

 

Thousands of athletes play college football and basketball. Yet, a tiny fraction make it professionally where they can make a living. Let alone become a star and celebrity. Realized great wealth.

 

96% of business fail within 10 years. Think about that. That number is absolutely staggering. It is said that 80% or 4 out of 5 fail within five years. Then another 80% fail over the next five. That is crazy!

 

If you have been in business over 20 or even 30 years, congratulations! You have figured all odds. You are in the top 4% of surviving entrepreneurs.

This is a massive accomplishment that cannot be overstated. Your friends and family that have jobs cannot remotely begin to fathom the magnitude of this incredible feat. Way to Go!

 

Just starting out? How do you get there? Find a successful 20 – 30 year entrepreneur and LISTEN CLOSELY.

DEFINITIVE PURPOSE

 

 

VP - Ecommerce Says New Game Changing Co-Op for Manufacturers
VP – Ecommerce Says New Game Changing Co-Op for Manufacturers

Ecommerce MGMT is a New Game Changing Co-Op for Manufacturers

PR.com   FOLLOW February 08, 2021 3:04pm   Comments

Ecommerce MGMT is a cooperative committed to one thing, increasing ecommerce sales online for manufacturing companies. The providers involved in the cooperative are best in class. Dedicated to using the right solution for each member situation.

Denver, CO, February 08, 2021 –(PR.com)– What is the Purpose of the Ecommerce Management Cooperative?

Many people often waste time trying things before they get ecommerce sales going like they want. The Ecommerce MGMT cooperative has bundled all the resources needed to grow your online sales. The cooperative brings these resources together in a way that give businesses the right help needed, and a low-risk option backed up with a results based guarantees.

From events, webinars, online courses, and a full suite of online solutions. Ecommerce MGMT covers the A-Z of ecommerce. From the basics to machine learning and full automation.

“Ecommerce MGMT takes the headache our of growing your ecommerce business.” – Jeffry Graham

The cooperative helps companies with limited resources leverage the cooperative’s experience to give your business the resources of more powerful companies.

What is the main goal of this Cooperative?


This cooperative works to help US based companies win big using ecommerce and digital sales methods. Creating a much stronger together mentality. They help companies reduce costs incurred during the ecommerce ramp up and ongoing management. This effective strategy allows members to compete with larger companies that possess deeper pockets, as well as obtain products and services that would otherwise be unavailable due to costs and knowledge constraints.

Built to benefit companies looking to grow online. Joining a group of industries professionals that have come together to lend a hand to companies throughout the USA.

The Ecommerce MGMT Cooperative is really helping change things up for the better.

Ecommerce MGMT is a Fresh Game Altering Co-Op for Manufacturers
Ecommerce MGMT is a Fresh Game Altering Co-Op for Manufacturers

By ecbPosted on

Ecommerce MGMT is a Fresh Game Altering Co-Op for Producers

By ecbPosted onTime to Read:1 min-321words

Ecommerce MGMT is a cooperative committed to one thing, increasing ecommerce sales online for manufacturing corporations. The suppliers involved by the cooperative are handiest in school. Devoted to the employ of the valid solution for every and every member space.

Denver, CO, February 08, 2021 –(PR.com)– What’s the Draw of the Ecommerce Management Cooperative?

Many folks in total waste time making an are trying things earlier than they earn ecommerce sales going love they need. The Ecommerce MGMT cooperative has bundled all the sources wanted to develop your online sales. The cooperative brings these sources together in a capability that give businesses the valid encourage wanted, and a low-probability option backed up with a outcomes basically based ensures.

From events, webinars, online lessons, and a full suite of online solutions. Ecommerce MGMT covers the A-Z of ecommerce. From the fundamentals to machine studying and full automation.

“Ecommerce MGMT takes the headache our of rising your ecommerce trade.” – Jeffry Graham

The cooperative helps corporations with limited sources leverage the cooperative’s trip to give your trade the sources of additional highly efficient corporations.

What’s the major blueprint of this Cooperative?

This cooperative works to encourage US basically based corporations hold mammoth the employ of ecommerce and digital sales programs. Creating an awesome stronger together mentality. They encourage corporations gash again prices incurred for the interval of the ecommerce ramp up and ongoing management. This efficient technique permits contributors to compete with greater corporations that possess deeper pockets, moreover as impact merchandise and products and services that might maybe maybe otherwise be unavailable attributable to prices and details constraints.

Built to again corporations taking a admire to develop online. Becoming a member of a neighborhood of industries consultants that possess attain together to support to corporations at some stage in the US.

The Ecommerce MGMT Cooperative is completely serving to exchange things up for the upper.

Read extra!Tag: Changing ecommerce

Source: https://e-commerce.blog/ecommerce-mgmt-is-a-fresh-game-altering-co-op-for-producers/

Hosted by IMEC - Illinois Manufacturing Excellence Center
Jeffry Graham talks about Digital Transformation For Manufacturers. Hosted by IMEC – Illinois Manufacturing Excellence Center

Hosted by IMEC - Illinois Manufacturing Excellence Center

Hosted by IMEC - Illinois Manufacturing Excellence Center

Illinois Manufacturing Excellence Center -Igniting Illinois manufacturing excellence and global competitiveness.
 

IMEC is a team of improvement specialists and technicians dedicated to providing organizations in Illinois with the tools and techniques to create sustainable competitive futures. The experienced hands-on team at IMEC works closely with its clients to plan critical business improvements in the areas of Leadership, Strategy, Customer Engagement, Operations, and Workforce.

With more than 50 full-time staff and partners positioned statewide, IMEC delivers the local expertise to not only plan and strategize, but to implement and evaluate the effectiveness of client improvements. In fact, IMEC assists more than 700 companies each year with successful business improvement projects.

As a result, IMEC has demonstrated a return on investment that exceeds 19:1. This is made possible as organizations become more effective and efficient – and together with IMEC – excel toward enterprise excellence.

ATTENTION MANUFACTURERS!  Spark sales growth with attention to your eCommerce strategy, developed through 5-part training series on February 9, 12, 16, 19, and 23.
Scroll down for session descriptions – AND RECORDINGS OF PAST SESSIONS!
The SPARK NEW GROWTH: eCommerce Strategy for Manufacturers Series is designed to teach small and medium-sized manufacturing businesses the ins and outs of online marketing, selling, and sourcing to accelerate their digital transformation and ensure long-term success.
Taught through 5 sessions, the eCommerce Strategy for Manufacturers Series helps you to:
  • Master the basics of ecommerce: Discover how you can tap into the US $23.9 trillion global B2B ecommerce opportunity using ecommerce best practices to source and sell online.
  • Strengthen your online presence: Optimize your social media, Search Engine Optimization (SEO), and digital marketing strategies to boost your visibility and drive high-quality traffic to your online store.
  • Build relationships with suppliers and buyers: Develop the skills to effectively establish and maintain your supplier and buyer partnerships.
  • Learn from the pros: Receive step-by-step guidance and mentorship on tools that can help unlock business efficiencies online during two tailored sessions a week taught by industry experts.
Valued at $600 per attendee, this training is available at no cost to Illinois manufacturers through Federal CARES Act funding.
TRAINING SESSION DESCRIPTIONS, RECORDINGS, AND RESOURCES
  • Session 1: eCommerce & Digital Disruption is Driving Digital Transformation for Manufacturers Faster than Ever  |  Jeffry Graham
    This session will highlight solutions to help guide your company through the process of building and maintaining your eCommerce presence
     
  • February 12: Inbound Marketing for Manufacturers: A Modern Approach to Lead Generation and eCommerce Sales  |  Josh Curcio
    Your website can become a revenue generation machine, but it’s not magic. If you want to drive enough leads or sell enough products to drive serious growth, you need a strategy. Inbound marketing strategies should be customer-centric. Your website should be the one they find when doing their research. Inbound also focuses on the whole picture; attracting strangers, converting leads, closing sales, and creating promoters! This session will give you the information needed to start building your own inbound strategy. We’ll also share what we see works and what doesn’t work in real-world situations
     
  • February 16: 7 Things Manufacturers Should Do to Automate Marketing, Get More Ecommerce Sales and Boost SEO  |  Jeff Long
    Imagine if you could duplicate your marketing, sales, and customer service efforts and results while decreasing your time spent working on them? In this webinar, I will teach you 7 ways to automate your marketing, sales, and customer service. I’ll share strategies on how to improve your website and marketing so you can leverage technology to increase sales, cut costs and reduce time involvement. We’ll discuss why manufacturers need to consider e-commerce, especially in these changing times. And to top it off, I’ll share simple video strategies to help you get more leads, increase sales, and boost SEO. You will leave this webinar with practical strategies to implement in your company.
  • February 19: Manufacturers Going Global with eCommerce  |  Ray Ziganto
    The prospect of going global with your manufacturing company can be overwhelming, but it doesn’t have to be that way. When you filter-out the myths and horror-stories from 30 years-ago and look at what’s possible & what’s actually happening TODAY, taking your business Global can be a new pathway to growth. You may even already have a head-start & don’t realize it!  Key topics of the session include:
    – Dispelling the “Myths” around international business
    – The resources at your disposal
    – How to conduct an internal ‘readiness’ assessment
    – How to determine your ‘best-fit’ for Global expansion
    – How to leverage e-Commerce & other channels
  • February 23: Monitoring & Measuring eCommerce Success for Manufacturers  |  Damon Pistulka

MEP National Network As a NIST MEP approved Center, IMEC is the official representative of the MEP National Network in Illinois. The MEP National Network is a unique public-private partnership that delivers comprehensive, proven solutions to U.S. manufacturers, fueling growth and advancing U.S. manufacturing. Watch the

Ecommerce MGMT is a New Game Changing Co-Op for Manufacturers
Ecommerce MGMT is a New Game Changing Co-Op for Manufacturers

Ecommerce MGMT is a cooperative committed to one thing, increasing ecommerce sales online for manufacturing companies. The providers involved in the cooperative are best in class. Dedicated to using the right solution for each member situation.

What is the Purpose of the Ecommerce Management Cooperative?

Many people often waste time trying things before they get ecommerce sales going like they want. The Ecommerce MGMT cooperative has bundled all the resources needed to grow your online sales. The cooperative brings these resources together in a way that give businesses the right help needed, and a low-risk option backed up with a results based guarantees.

From events, webinars, online courses, and a full suite of online solutions. Ecommerce MGMT covers the A-Z of ecommerce. From the basics to machine learning and full automation.

“Ecommerce MGMT takes the headache our of growing your ecommerce business.” -Jeffry Graham

The cooperative helps companies with limited resources leverage the cooperative’s experience to give your business the resources of more powerful companies.

What is the main goal of this Cooperative?

This cooperative works to help US based companies win big using ecommerce and digital sales methods. Creating a much stronger together mentality! They help companies reduce costs incurred during the ecommerce ramp up and ongoing management. This effective strategy allows members to compete with larger companies that possess deeper pockets, as well as obtain products and services that would otherwise be unavailable due to costs and knowledge constraints.

Built to benefit companies looking to grow online. Joining a group of industries professionals that have come together to lend a hand to companies throughout the USA.

The Ecommerce MGMT Cooperative is really helping change things up for the better!

Double Down on Your Digitalization Sprint for 2021

Are you stretching out for your Digitalization Sprint?

Your role as a manufacturing  expert allows you to exhaust your energy and passion with making goods as efficiently, effectively and profitably as possible. You have outstanding systems in place and have been crushing it for years.

However, someone “Moved Our Cheese” in 2020. Now what do we do?

In my humble opinion, with no trade shows and sales reps grounded, it’s time to go all in with eCommerce.

Though 2020 hit us with many challenges, tons of enormous opportunities lie ahead for your business in 2021.

Digitalization Sprint

For example, the U.S. Alibaba.com team conducted a mind-blowing survey that included over 5000 small U.S. manufacturers. Guess what?

The survey determined that as a manufacturer you are digitizing your business twice as fast as other industries. How cool is that?!

Of all of the encouraging responses in the Alibaba survey, the one that stood out the most:

  • SMBs are optimistic about their business with 85% saying they are confident about the future of their business.

Thanks to wonderful relationships built with various Manufacturing Extension Partnerships (MEPs) around the country, I have the privilege of speaking with manufacturers all over the U.S.

Related: DRIVE BIG CHANGE: Manufacturing E-Commerce Success Webinar

The resiliency found this year with U.S. manufacturers is an extraordinary source of inspiration. THANK YOU for your relentless drive to fight through 2020.

As you continue that fight and explore new opportunities for your business, eCommerce as a sales tool delivers extremely powerful results.

Especially since the B2B eCommerce market is truly in the infant stages. The party is just getting started.

However, your competition is in the same boat with making that Digital Sprint.

The question isn’t if your competition is making a digital transformation. The question is, “who is going to do it BETTER and more effectively?”

Think about this, your website is your 24 sales representative and reveals the FIRST impression of your business. Especially since making that great first “Webpression” is critical.

Especially since my preach: “Help that ideal customer make a buying decision on Friday night at midnight without waiting for you to open your doors on Monday.”

Digitalization Sprint for 2021

So let’s make a pact to double down on your Digital Strategy for 2021:

  • Join Online Marketplaces: For example, Alibaba.com allows custom manufacturers the opportunity to join the eCommerce party even for those who don’t posses a proprietary product or finished good.
  • Deliver consistent content that includes valuable product information to help educate those ideal buyers.
  • Videos, Videos, as well as Videos: Did I mention to start posting videos?
  • Scale Your Proprietary Process with eCommerce: Think Configurators, Customizers as well as Quote Tools.
  • Shorten the supply chain with “Manufacturer Direct” eCommerce opportunities.
  • Maximize LinkedIn: Millions of potential B2B customers are also waiting for you!
  • Attack your keywords on Google: Niche down for better results!

In addition, as you start out on your digitalization sprint and continue conquering challenges thrown your way, we wish you MASSIVE success in 2021.

Lastly, please stop by the FREE Manufacturing eCommerce Success webinar series – every Friday at 1:30 EST – to learn from B2B eCommerce experts dedicated to helping guide your eCommerce journey.

Wrapping It Up

Finally, thank you for reading & we wish you tremendous success with your blogging journey!

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

19 Tips for Curing “I Hate Change” (Plus a Healthy Dose of eCommerce)

“It is not necessary to change. Survival is not mandatory.”

~ W. Edwards Deming – 20th Century Global Quality Expert

 

That’s a powerful quote and also a scary thought as well. 

Do you hate change?

On the other hand, maybe you find yourself working within a business or organization that hates change. 

Either way, whether we like it or not change is inevitable. 

Here is another brilliant Demingism: 

 

“Two basic rules of life are: 1) Change is inevitable. 2) Everybody resists change.”

~ W. Edwards Deming 

 

19 Tips for Curing “I Hate Change”

Well, I certainly do not claim to be an expert or guru on change.

However, below includes a list of suggestions and remedies, accumulated over the years, that have worked in my world. 

So, let’s jump right in…….

  1. Identify weaknesses that need improvement immediately
  2. Expose bottlenecks and constraints
  3. Venture into the unknown – trust your instincts
  4. Align with experts that can hold your hand through positive change
  5. Create new systems and processes
  6. Explore new technologies
  7. Tackle challenges with confidence and positive energy
  8. GET BUY IN
  9. Dedicate yourself and your team to be in a constant state of continuous improvement
  10. Open your mind to new ideas
  11. Research
  12. Talk with vendors
  13. Stay in the know AND in the zone
  14. Align yourself with a tough mentor 
  15. Find an accountability partner who keeps you on track
  16. Take courses online or at local university
  17. Find companies that have accomplished goals that you seek and discover how they did it
  18. Conduct competitive intelligence: especially on competitors who are using new technology and techniques 
  19. Finally, tell yourself, “I embrace change, I embrace change…”

Just Keep Moving Forward

I Hate Change

Most importantly, when it comes to change, take manageable bites.

However, just keep moving forward.

Remember, over-analysis causes paralysis.

Just keep moving forward.

One day at a time. One step at a time.

Just keep moving forward.

For example, take note of 3-4 things that you absolutely hate about your business or organization.

Those heavy burdens or tasks that you deem as profit killers and time wasters.

Processes or systems that you know hurt your business. Yet, no one knows how to change them.

The thought of changing can be so overwhelming that nothing gets done.

Instead of creating a manageable plan, you keep doing things as they have always been done in the past.

Unfortunately, sometimes doing nothing sure beats doing something.

Sacred cows do not go away easily.

I once served on a successful team where our motto was “what are we doing today that we could make fun of six months or a year from now?”

Meaning, identify profit killers or time wasters that are currently eating up our energy, resources and most importantly the bottom line.

For example, a technology or process where down the road you look back and say “can you believe this is how we used to do it?”

In other words, to look back and say, “what a colossal waste of time it was when we did THAT”.

It’s much better to say, “Thank God we had the stamina and courage to take the leap and improve. Take on the new technology. Embrace a new system.”

Above all, Just Keep Moving Forward.

Curing  “I Hate Change” with eCommerce

I Hate Change

For those looking to take the plunge into eCommerce for the first time, many inexpensive options exist.

Especially if you hate change or find yourself working at a business that hates change. 

For example, you can tip your toe in the water with eBay.

Another option, team up with the eCommerce Goliath, Amazon.

Amazon offers virtually a no risk option with creating an eCommerce presence.

Amazon receives over 2 billion visits in a single month.

What are the odds that one of those 2 billion would purchase your product?

Additionally, you can take the plunge and create your own eCommerce store.

For example, if you currently use WordPress for your website, WooCommerce can be added to your site which is a FREE plugin.

Additional options include other eCommerce shopping carts that run as low as $19.99 per month.

The list includes dynamic eCommerce shopping cart solutions such as Shopify, Volusion, 3D Cart, and Big Commerce.

With creating your own website, now you just need a web designer.

Well, affordable and effective web designers are abundant.

Start with word of mouth. Ask around. Check with friends, family, and professional contacts.

Check locally. Do a Google search for local web designers.

Search around LinkedIn, which is loaded with eCommerce experts eager to help you.

Check out outsourcing websites like Fiveer, Guru, or Upwork.

Explore local universities or colleges. Post a job or internship.

The bottom line: Just keep moving forward. 

Just Get in the Game

hate change

In conclusion, put up a good fight against “I Hate Change”.

Especially when it comes to embracing new technology such as eCommerce. 

Do everything possible to avoid finding yourself in the eCommerce Graveyard.

Get off the sidelines and Just Get in the Game. 

Once you find yourself on the field, then the fun begins.

Take advantage of every resource available to put you and your company on the winning side.

Together we can conquer the dreaded disease of “I Hate Change”.

Let’s make “I Hate Change” a thing of the past so we look back with a good laugh.

So what steps do you and your team take to fight “I Hate Change”?

Top 13 Reasons Why Manufacturers Struggle with eCommerce

Why do some Manufacturers Struggle with eCommerce? 

Struggle in the sense of wondering where to even start.

Additionally, struggling with the question if eCommerce will actually provide a return for their business. 

As the saying goes, “you don’t know what you don’t know” certainly applies here. 

If you have never experienced the powerful results that eCommerce delivers, it makes perfect sense to be reluctant to embrace an eCommerce strategy.  

Especially when there are no guarantees with results. 

However, since you “don’t know what you don’t know”, consider these questions:

What if eCommerce took your business in an entirely new direction? 

What if eCommerce led you to new markets? 

Opened doors that you never knew existed? 

Well, here is one reason that may motivate you to take the plunge into the B2B eCommerce market: 

Forrester forecasts that US B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023.

$1.8 TRILLION!!!! 

So with that piece of interesting information, let’s take a look at a number of reasons why manufacturers struggle with eCommerce. 

(See post: “Dying to Enter the eCommerce Graveyard: Please Don’t Be Next”)

Top 13 Reasons Why Manufacturers Struggle with eCommerce

After consulting with dozens of manufacturers over the years, many reasons surface as to why manufacturers Struggle with eCommerce.

Here are 13 of the most common concerns that I encounter:

  1. Skepticism: Will eCommerce help achieve goals and offer ROI?
  2. Overwhelming: Entering the unknown
  3.  Do not fully understand how eCommerce works
  4. Too busy: Lack of time, energy, and resources 
  5. Who will manage? No key employee on hand to champion the cause 
  6. Financial risk: Too expensive 
  7. Not familiar with an eCommerce web design firm that they know or trust
  8. Who will create content for the eCommerce site?  Product descriptions, pictures, videos, etc…
  9. Who will execute marketing strategies?  SEO, Pay-Per-Click, Social Media, Video, Blog, etc…
  10. Do not accept credit cards: Don’t want to sacrifice the 2-3%
  11. Customer Service concerns: Who will deal with consumers? Phone calls? Emails? Bad leads? Spam?
  12. Current infrastructure does not fit shipping small quantities to businesses or even consumers 
  13. Unsure of 4 P’s: Product, Placement, Price and Promotion

This holds true especially for small manufacturers who deal with just a handful of customers. In many cases, the same customers that they have dealt with for years. 

Each reason holds as a legitimate concern which contributes to not moving forward. 

So let’s discuss how to become unstuck. 

What do you have to lose?

Struggle with eCommerce

What is the absolute worst thing that could happen if you tipped your toe into eCommerce? 

Would the investment of time and money severely damage the company? 

Is it just a matter of stepping out of a comfort zone?

A saying in my family goes, “You will never find your next favorite food or restaurant unless you try new something new.” Therefore, broaden and expand your horizons. 

“You will also never discover your next favorite city unless you travel.” So explore.  

The same could be said about eCommerce. 

Is it possible that the Struggle with eCommerce would not be a struggle at all? 

Actually, it is just a matter of getting in the game. 

Creating a strong eCommerce presence represents your 24 sales tool.

Opens new doors. 

Creates entirely new possibilities. 

 

25 Blog Topics for Manufacturers Eager to Start Blogging

Blogging plays a critical role with any B2B marketing strategy. One major challenge though: Where to start? Creating blog topics that readers find helpful and educational certainly is not an easy task.

Additionally, many small business owners question the value of blogging for their company.

Especially for those in manufacturing.

Common questions asked during discussions with manufacturers who are considering blogging:

  • Who has time to actually blog?
  • In particular, as a manufacturer or small business owner, what the heck do you blog about anyway?
  • Does a business truly benefit from blogging?
  • More importantly will blogging connect with new customers?
  • Bottom line, will blogging actually generate sales?

Blogging delivers powerful results for many reasons.

Several benefits of blogging include:

  • Tremendous SEO Value
  • Customer engagement
  • Educate customers
  • Inform potential prospects on your company, products, and services
  • Convert content from blogs into social media posts

So, let’s dig deeper on blog topics to consider for your business.

Where to Start?

Blog Topics

Actually there are tons of blog topics to consider for your customers.

Yet, taking the time and energy to actually sit at a computer and type these thoughts out sounds overwhelming. Daunting. Seems like a waste of time.

I get it. You are BUSY! Constant fires to put out. You have a steady list of issues that need addressing.

Stopping to type out a blog post typically does not make the priority list for most small business owners.

Especially those who lack the experience in creating content. Let alone the desire.

A common response to blogging, “if I wanted to be a blogger, I would have gone to journalism school”.

However, the great thing about blogging, anyone with a computer, laptop, cellphone or mobile device can now create a voice.

Stepping out of your comfort zone to put your thoughts out on the World Wide Web can be intimidating for many.

So, wondering where to start?

For example, find a topic that you are an expert in or where you share a deep passion. Then sit down and just start typing.

Still questioning what blog topics would create the most impact for your business?

The goal here is to help you achieve your goals.

Blog Topics: Just Start

Blog Topics

When it comes to blogging, just start with one blog a month.

However, just start.

Then consider every other week. Possibly graduate to once a week.

Just start.

It takes time though. Be patient.

Yet, give it everything you’ve got.

Just start.

For your first post, simply begin blogging about your business. Your product line. Your area of expertise.

No one knows your products better than you.

If someone was sitting across from you and you needed to describe what you do, type that.

Consider this analogy: pretend you are in front of a classroom of 6th graders and it is “Mom or Dad comes to school for career day”.

Well, you better be on your “A game” because 6th graders are a tough crowd. They can smell fear or weakness a mile away.

Also, you have the pressure that you MUST be the “cool” parent. You don’t want the other kids telling your child how boring you are.

Years from now these kids will say “I never wanted to become a _______, because this parent came in our classroom and did such a pathetic job explaining what they did for a living that I vowed to NEVER do what they do.”

How is that for pressure or incentive to share what you do with a passion?

Blog About What You Know Best

Another option when determining blog topics, pretend your dream customer is standing in front of you. It could be at a trade show. At a conference or event. The coffee shop. On the street.

What would you say? How would you describe your business? Can you paint a clear picture of how you can solve their problem?

Otherwise, another scenario, let’s pretend a customer is taking a tour of your facility.

During a tour, you will demonstrate why you are the BEST option to provide the solution that this particular customer is seeking? You will show off your amazing team, equipment, machinery, and resources. Well, there’s another potential blog post. Actually, an entire series of blog posts.

The internet makes everyone’s lives more efficient.

Especially since it is unrealistic to stand face to face with every prospect.

To turn it around, when you are the buyer seeking a new vendor, where do you turn?

In the past, you had to go to trade shows to find the best vendors.

Back in the 1990’s, I recall going to trade shows to find new vendors. In January. The dead middle of winter. It was expensive (plus very cold). It also meant time away from running my business. On another occasion many years ago, I traveled to Hong Kong searching for new vendors. It was an absolutely wonderful experience, just not efficient.

All of that just to find new products and vendors. Sure it is great meeting new people face to face.

However, conducting a Google search or connecting with new vendors on social media works so much more efficiently and affordably.

Blogging helps you make those valuable and profitable connections. Efficiently.

Blog Topics for Your Business

Finally, let’s dig into blog topics to launch your blogging journey.

Below includes a list of blog topics to consider when starting your blogging career:

  1. How you started the company
  2. Why you chose entrepreneurship
  3. Explain the benefits of outsourcing the products and services that you offer
  4. Information about your community
  5. Start a blog series on your proprietary products or processes
  6. Reviews on the equipment and tools that you use
  7. Meet the Team: Profile your amazing employees
  8. Case studies
  9. Customer Service Questions – FAQ’s are excellent blog topics
  10. Benefits of Made in USA
  11. Recycling
  12. Safety concerns in your industry
  13. New equipment purchases
  14. Updates or improvements on your website as well as progress with internet marketing
  15. Engineers in your industry
  16. Influencers in your industry
  17. Customer testimonials
  18. Historical figures in your industry
  19. What is (Blank)? — describe the parts that go into your products
  20. Explain how your products are made
  21. Point out industries that use your products
  22. Book Reviews
  23. Videos, Videos, Videos – start creating How-To videos of your expertise as blog posts
  24. Create Resource Guidebooks
  25. Company announcements such as new hires, new efficiencies, new products

FREE Blogging Resources

Lastly, below includes several outstanding free blogging resources to help you get started:

In conclusion, one thing to remember, just get started!

For those already enjoying success with blogging, what resources do you find the most helpful?

Thank you for reading & wishing you tremendous success with your blogging journey!