Ecommerce Education Courses
- 4 Week Ecommerce Certificate Course
The course is designed to build a strong foundation in the basics of ecommerce. It is a perfect introduction to consumer behavior and understanding what drives sales online. Ecommerce MGMT courses will teach you how to optimize your ecommerce strategies and tactics in the context of multi channel online sales, social media, search engine management, search engine optimization, ecommerce and paid digital display advertising. This course has been developed by leading digital marketing experts from within the US and features up-to-the-minute content covering all aspects of the ecommerce spectrum.
- 8 Week Intermediate Ecommerce Certificate Course
Get ahead of the pack with an up to date, internationally recognized and comprehensive Ecommerce Professional Course. With this qualification, you’ll learn the intricacies of SEO/SEM, Google Ads, Google Analytics, mobile marketing and other cutting-edge ecommerce subjects. You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled ecommerce professional, capable of building a strategic ecommerce business. We also expect to be able to build on these skills after completion, as they’ll have the strong fundamentals to help companies excel online.
- 12 Week Advanced Ecommerce Course
This highly advanced ecommerce course will puch your explode your capabilities around all of the ins and outs of growing ecommerce sales. But what if you want more? To take the game to places yet unseen? To own it. This dynamic ecommerce masters class is not going to be easy. But after completion you will have a deep understanding, skills and specialist knowledge to be master in this discipline. You will enter a small group of elite which means access to bigger opportunities. Become an expert’s expert.
- Adult Education & Retraining Program In Ecommerce
Digital distruption is displacing millions of americans. Ecommerce can provide a solid solution. Our adult education & re-education program is focused on retaining and developing skill that will lead to better career opportunities for the future. The goal of this program & other training courses is to give them the knowledge and skills to learn ecommerce. We know ecommerce is here to stay so let us help you!
- Ecommerce Executive Management Program
This highly advanced ecommerce management program is changing the game. This program is designed to take develop you into being able to manage ecommerce companies at the highest levels. To take your game to places yet unseen? To own it. This dynamic ecommerce mangement program in ecommerce is not going to be easy. But after completion you will have a deep understanding, skills and specialist knowledge to be master in this discipline. You will enter a small group of elite which means access to bigger opportunities. Become an expert's expert through this program.
- Ecommerce Basics & Selling Online Course
This online e-commerce course produced by Ecommerce MGMT. We will introduce you to e-commerce strategies and techniques that you can use. This is a great course to take if you are looking to get into ecommerce or are looking to sharpen up those skills. Shopping online has become essential in today’s market. Businesses can be both made or broken by their performance online. In this course, you will learn the basics on how to be successful online. We will help you avoid crucial pitfalls of unsuccessful online sellers. That way you can take your ecommerce skills to the next level & beyond.
- Developing a Strong Ecommerce Strategy Course
Successful B2B marketing in the digital age requires organizations to build strong, lasting relationships with their buyers. Even when it comes to ecommerce do not skimp on the value of meaningful interaction. No one wants to just be another number in line.
- Ecommerce Branding & Brand Positioning Course
Ecommerce businesses must build branding to develop brand loyalty. Gain trust and attract opportunities. Whether it is a traditional business or perusing today’s ecommerce opportunities one of the most valuable assets for building a brand is establishing a feeling when a customer buys a product from you.
- Hooks & Attention Catchers For Content & Ads Course
Using a hook/grabber in your ads or content is essential to gaining an initial interaction. As a general rule, the hook/grabber should comprise less than half of the introduction, leaving plenty of room to explain the content to follow. This course goes over hooks and grabbers to take your content and ads to the next level.
- Choosing a Website Platform Course
Choosing the right website platform for your business can be confusing. With so many different options available, it can be hard to know the right one to choose for your business. We decided to create a course comparing the most popular website platforms out there, so you can compare them all at once and know once and for all which platform you should choose for your business.
- Getting Website Traffic Course
Getting web traffic is never easy. Getting the right website traffic can be even more diffcult. This isn't about implementing the latest secret for driving traffic or hacking your way to the top of Google's search results pages. This course is about instituting the tried and true methods that the best online marketers use to create authority and drive organic traffic over time.
- Converting Website Traffic Course
There is no point in getting users to your site who simply click through to your site and pass on. This isn't any more productive than window shoppers at the mall. This course will go into how to engage and convert your website traffic into sales time and time again.
- Picking the Right Ecommerce Sales Platforms Course
A lot more goes into building a successful e-commerce business than you might think. Ecommerce can be just as challenging as any other type of business. And in some cases, even more challenging than a more conventional company, simply because it is so reliant upon one single variable: a third-party platform. In order to build an e-commerce business, you need to leverage a third-party platform like BigCommerce, Shopify, WooCommerce, Volusion , Magento & more. Sure, you can sell products independently through a custom-built website, but in order to really scale your operation, at a certain point you’re going to need a platform that fits your company's needs.
- Multi-Channel Ecommerce Development Course
Do you sell products through your own website? Do you sell on platforms like Amazon, eBay, Walmart & many more? When selling products across multiple channels, simple tasks like managing orders and staying on top of customer support tickets can become extremely tricky. Every platform has different guidelines. With every new channel you bring on it becomes easier to miss incoming messages and overlook orders. Manually checking each platform can also reduce efficiency and add significantly to your company’s workload. In this course we go over how to get on these platforms and help manage them successfully.
- Selling to The Government Online Course
Under the Schedules Program, industry partners sell their commercial goods and services directly to government agencies. Ecommerce sites like GSA Advantage. DOD mall and others. The GSA works with industry partners to make sure they are compliant with basic federal regulations and policies and offer goods and services at fair and reasonable prices. This partnership allows opportunities for you to sell to the world's largest buyer. That is the US government.
- Becoming A Drop Shipper Course
Learning how to start a drop shipping in your business. This type of venture isn’t easy. Nevertheless, it’s a great first step into the world of drop shipping. You can sell to customers without holding any of your own inventory. You do not need to pay for products upfront. And if you’re serious about your new venture, you can build a large sustainable source of income for the foreseeable future. This course will guide you in how to be set up to become a drop shipping supplier
- Learning Keyword Planning That Make Sense For Your Business Course
Keyword planning is essential for success in ecommerce and online in general. We help you get suggestions for keywords related to your products, services, or website. See estimates on the number of searches a keyword gets each month. Help you organize your keywords to see how your keywords fit into different categories related to your brand and business.
- Keyword Mastery Course Advanced Keywords
Keyword research is the first step to achieving great SEO and driving your website’s organic traffic. Keywords are the building blocks of SEO — without them, there’s no foundation on which to build your SEO strategy. The mastery of choosing keywords will determine the strength and stability of your SEO architecture. Finding the right keywords is a matter of mastering what seeking keywords that match your customer’s search intent.
- Search Engine Marketing Course
Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach out to new customers. While it's critical you use organic strategies to attract traffic over the long-term, sometimes, you can't compete on search engines without putting money behind it -- and that's where SEM comes into play. We help you avoid critical mistakes made when launching SEM campaigns. Learn what not to do in order to drive success with this SEM course.
- Selling on Amazon Course
Selling on Amazon. Manufacturers and distributors who are new to Amazon or are existing professional sellers now have a targeted way to reach business customers on Amazon. With a specialized suite of tools to enable B2B e-commerce, small businesses to large enterprises will find new ways to engage incremental business customers through a trusted Amazon experience
- SEO Training Course
A key part of my service portfolio is to offer SEO (Search Engine Optimization) training to people and businesses that are looking to give their website a real boost in the search rankings and raise their online profile. We can help you rank for more of the RIGHT keywords and increase website traffic from the RIGHT customers who will buy your products and services.
- Search Engine Optimization Pro Course
Understand And Master Technical SEO factors. Website Optimization To Improve Page Speed And Following SEO Guidelines. Getting Indexed Into Search Engine. Utilizing Free As Well As Paid tools Available In Market. Learning Keyword Research, Webmaster Utilization, Local SEO, and Lot More. Start Building Links From Scratch. Adding Free SSL Certificate And CDN To Our Website To Increase Website Speed And Security. Protecting Website Against Negative SEO. Learn To Use Premium Tools & More
- Pay Per Click Advertising Course
Pay-Per-Click (PPC) is an essential internet advertising model used to direct traffic to websites. With this internet model, advertisers pay the publisher or the website owner only when the someone clicks an advertisement. With Market Motive’s advanced PPC online course, you will be trained in the field of PPC and Paid Search. You will be able to display compelling campaigns to a target audience based on their interests and demonstrated search history. Google Ads & Bing Ads will be covered in this course.
- Ecommerce Automations Course
Ecommerce Automation is about giving your people and yourself the most important thing you can. That is time. More than that, it unleashes your teams to invest in high value work in your business. You can then automate a lot of process to untie them from those mundane tasks that bog them down. We will cover technologies used and what automations make the largest impacts for ecommerce businesses.
- Ecommerce Integrations Course
Ecommerce integrations allow you to customize and optimize the front-end of your website (while taking care of a lot of complex processes in the background) With eCommerce integrations, the back-end applications that you use are constantly communicating with the front-end of your site. The data that is captured from your front-end, like your customer’s contact information, is automatically transferred to relevant tools like your CRM or label printing software. Any integrations you use will function just like this, allowing you to focus on other things instead. Not only can they help reduce errors and save costs, but also shorten your order cycle by eliminating manual labor. All of this allows you to be more scalable and improve your customer experience.
- Website Plugins & Widgets Course
You will be able to add plugins. You will be able to add and customize widgets. Plugins and widgets created by third parties will help you solve many ecommerce problems. From automations to pop ups and customer chat on your website. It will help you take your user experience to the next level. Understanding how plugins and widgets work is essential for growing any ecommerce business.
- Website Chat Course - Chat Bots & More
Master the cutting-edge field of chat marketing and learn how to use Messenger bots, SMS, and email to connect with your audience, generate leads, and drive website conversions. Whether learning how to navigate and use Chats or implement a product feature, let us guide you step-by-step through our free Chat marketing course.
- Ecommerce Customer Service Course
Ecommerce customer service is how online businesses provide assistance to customers with everything from making online purchase decisions to resolving issues — all while creating a seamless customer experience cross channels and platforms. Learn how to automate and respond in a digital environment. Making sure the right context is taken in your CS messaging is of the upmost importance. This course will help you with these important interactions with your potential and current customers.
- Online Reputation Management Course
The world’s best brands use Reputation to forge strong relationships between customers and communities. There are a lot of misconceptions about online reputation management. Some companies think it’s social media monitoring, while others believe it has something to do with PR, and still others have no idea how it can impact business and sales. Managing your reputation online is critical for long term success. We guide you through what are important things to look our for when it comes to reputation management and the way your company is viewed online.
- Customer Review Gathering Course
Review gathering is a customer experience that can benefit your business. Online review engines enables insights and empowers marketing and converts more customers. Learn to gather customer feedback and reviews into one place to drive sales up for your business.
- Leveraging Heatmaps & Website User Recordings Course
Heatmapping help you to understand how people actually use your website. A website heatmap tool helps you see what people do on your website pages: where they click, how far they scroll, what they look at or ignore. This allow you to adjust your user experience to develop better results and interactions. Optimize and refine your website. Understand your users and enhance their experience with this course.
- Ecommerce Pricing Tools & Strategies Course
Dynamic pricing has become the norm in online retailing. The dynamic pricing method is successful in attracting customer’s attention and also increases profitability for online retailers. It requires you to have a large amount of data in hand like competitors’ pricing, details concerning products and customers, and difference between supply and demand. This course walks you through ecommerce pricing tools and strategies worth implementing.
- Effective Ecommerce Content Marketing Course
Content without strategy is just words, images, and videos thrown into the ether, becoming part of the general background noise. Content marketing has to be tied to a purpose, with clear, defined steps on reaching your goal for your customers. Create greater engagement with targeted audiences. This helps increase conversions in your sales process and pumping up your bottom line. With the right content marketing strategy, it’s possible to increase customer engagement, generate leads, and grow direct sales. The following step-by-step course will help you create an effective content marketing strategy for your business.
- Ecommerce Competition Analyzation Course
Once you understand your competitions online strategy, your e-commerce business will have a strong foundation to build on. Going forward, you can use competitor analysis to guide your overarching strategy. From shipping policies to social media marketing, you can study competitors, and read reviews from their customers to gain valuable insights on how to position your brand as the one people gravitate towards. Competition makes life harder but can also make life easier. Learn how knowing your competition online can be a huge benefit in this course.
- Understanding The Google Suite & How They Work Toegteher
This course covers the entire google suite. YouTube, Gmail. Google Sites, Google Chat, Google Search Console, Google Ads, Google Maps, Google Merchant Center, Google My Business, AdSense, Google Workplace, Google Drive & more...
- Google Search Console Course
This course covers everything from the basics, such as getting started, verifications, reports and settings. The series will go through how to monitor your site traffic, fix numerous issues reported by Search Console, as well as help searchers find your web site on Google search.
- Google Ads Course
This is a one-stop-shop training center for everyone who uses Google professional tools and solutions. We help you grow your knowledge and professional value with flexible, on-demand training on Google Ads. Learn everything from creating campaigns, catchy ads and targeting the right audiences. Learn campaign types, Ad Groups, Keywords, Audiences, Demographics, Placements, Bids, Impressions, Clicks and more.
- Google Trends Course
Google Trends data is available in real time; and increasingly, it’s helping people around the world explore the global reaction to major events. How trends can affect your business and popularity of products and services. The vast amount of searches — trillions take place every year — make Google Trends one of the world’s largest real time datasets. Examining what people search for provides a unique perspective on what they are currently interested in and curious about. We drive into how you can use Google Trends to benefit your business in this course.
- Bing Webmaster Tools Course
There are many advantages from having a webmaster tools account with Bing. Webmaster tools are meant to narrow the gap between webmasters and search engines and it is the only real channel of communication between you and Bing. It is therefore necessary to register your web site with Bing webmaster tools. What to expect from Bing webmaster tools? There is a lot of information in bing webmaster tools but as a beginner you should expect the following: To receive important messages or warnings about the healthiness of your web site (e.g. malware)To find out how many pages are indexed by Bing To find out how many links are pointing to your site To troubleshoot crawler access issues To see detail information on what keywords your site is associated with, and your position in the search results. This is especially important for SEO.
- Bing Ads Course
This is a one-stop-shop training center for everyone who uses Bing professional tools and solutions. We help you grow your knowledge and professional value with flexible, on-demand training on Bing Ads. Learn everything from creating campaigns, catchy ads and targeting the right audiences. Learn campaign types, Ad Groups, Keywords, Audiences, Demographics, Placements, Bids, Impressions, Clicks and more. Keep in mind 10+ of all web searches are done though Microsoft's Bing.
- Writing & Launching A Press Release Course
Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. Press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. PR can be a big initial boost to your brand and business online.
- Effective Email Marketing Course
This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you've learned with the email marketing tools that make sense for your business.
- Video Marketing & Explainer Video Course
Video Marketing Course helps you Learn How to Get Started with Your Video Marketing Strategy. How to Create a Successful Video Marketing Strategies. The Best Types of Online Video Content Video Production Video Metrics to Track and How to analyze them and quite a bit more!
- Measuring Your Ecommerce Success
Coming soon. Ecommerce metrics are extremely important here are some that are covered In this course. You will measure the success of an e-commerce store with a full guide for becoming a pro in analyzing traffic, engagement, CLV, CAC, ad views, and other ecommerce success metrics. We will cover metrics like CLV - Customer Lifetime Value. Customer acquisition cost, customer retention rates, average order value, refund and return rates, cart abandonment rates, conversion rates and more.....
- Product Listing Creation & Listing Management Course
Most people will not take the extra time that is needed to create a good listing for a new product online. Those who do are given the chance to capture a whole new level of exposure to buyers. This course is designed to give you the basics on how to create a listing from start to finish. It includes an example of creating a listing from a product that already exists on another store's website and it also covers topics including keyword research, consumer behavior, editing photos, and online search methodology.
- Solving Scaling Challenges & Scaling Infrastructure Course
Coming soon...As a company that has been delivering ecommerce growth for many years, we understand how challenging it may be for a company to scale up in ecommerce. Creating a fully scalable system and infrastructure can be a tedious task that requires assessment, planning, and testing. If you already have a ecommerce applications in place, redesigning that system can be a challenging process that may require substantial changes, software updates, and a lot of integrations. In this course we help you understand and seamlessly get past sticking points in the scaling of an ecommerce business.
- Packaging & Package Branding Course
This course covers the core topics in customer loyalty: branding, customer centricity. You will learn key principles in brand equity through product packaging and design. This is one of the key elements of steering customers to reorder from you in the future time and time again. Packaging can be a huge opportunity to build trust establish your brand and gain customer loyalty.
- Ecommerce ERP ( Enterprise Resource Planning ) Solutions Course
When developing your roadmap for B2B eCommerce, you must plan for potential roadblocks. Detours along the way aren’t unusual. ERP integration is so crucial to the success of an Ecommerce implementation that if you don’t get it right it can derail the entire project. So, it’s important to carefully plan for an ERP integration and choose your Ecommerce platform wisely to minimize problems. When done successfully, an eCommerce ERP integration between platforms is crucial for leveraging the power of a fully digitized sales environment. This course covers the landmines to avoid as well as the power this can give your business.
- Ecommerce CRM Solutions & Management Course
Ecommerce CRMs are essential to your ecommerce website. What all CRMs software's want to boast is that they want to boost your customer retention, drive more sales, and leverage your contacts. There’s a massive number of ecommerce CRM tools available how to choose? In this course, We will quickly outline the best ecommerce CRM software that top ecommerce businesses use to keep track of the interactions customers have with their business. we will provide a CRM comparison of some popular tools and highlight features of each so that you can better pick which is right for you.
- Developing a Strong B2B Ecommerce Strategy Advanced Course
Successful B2B marketing in the digital age requires organizations to build strong, lasting relationships with their buyers. Even when it comes to ecommerce do not skimp on the value of meaningful interaction. No one wants to be another number in line. During this course we look at every aspect of making a stellar strategy that transcends into the digital era of buying. You can strengthen these relationships with content that shows deep understanding of your buyers’ business, demonstrates your willingness to understand their pain points adds incredible value. With an intelligent blend of quality content, you can make sure buyers are not only into you, but ready to take the relationship to the next level. The strategy has changed. We are now transformation from physical to digital.